How To Compare Your Marketing Numbers: Knowing Conversion Rates, Industry Benchmarks, and ROI

Having the right mix of marketing inputs matters in getting great ROI on your investment. But knowing what to do with that mix—how to put those pieces together to create a powerful machine—matters even more.

We will show you how to focus on the big digital marketing wins—the things that get you disproportionate results. It’ll be up to you to ask your “marketing partner” the hard questions.


Google AdWords API Sunset Coming April 2022:
What It Means for Your Business

Google will sunset its long-serving AdWords API on April 27, 2022. Businesses will now reap the benefits of the tech titan’s new and improved Google Ads API—but what does this change mean for your critical advertising campaigns?

In this article, we’ll discuss the benefits of the new API, why it matters for businesses, and how Socius is handling the migration to keep your business operations running without a hitch.

Read More