50% Growth in YoY Business
161% Increase in Sessions
150% Unique Visitors
Overview
Socius Marketing helped Bug Out Service revamp its website and build an SEO strategy that boosted website traffic and turned more local leads into customers.
Background
Bug Out Service has served West Florida’s greater Pensacola Area since 1995. Bug Out Service’s team of pest control experts has more than 150 years of combined experience in eradicating unwanted pests and termites for residential and commercial clients.
The Problem
Getting Found on Google by Local Customers
When Bug Out Service realized that the marketing landscape in the pest control industry was changing rapidly, Owner Lee Tate knew he needed a new website and a more results-driven SEO strategy to stand out from the competition. Although Bug Out had been working with another digital marketing business, that company had only created a simple website, and its efforts weren’t getting Bug Out in front of the right local customers at the right time. Tate knew that Bug Out needed to find a new web design and digital marketing partner, but he needed one that understood the pest control industry inside and out.
The Solution
Building a Modern Website with a Strong SEO Strategy
Tate heard about Socius Marketing through the Florida Pest Management Association and reached out for help. We dove straight in to keyword research in order to find the keywords that would be the most effective for Bug Out, including local keywords that would pull in homeowners in the greater Pensacola area. Then, we built a user-friendly, mobile-optimized website that put those high-potential keywords to work. “We always want to ensure that, when people look for the services a company like Bug Out provides, they’re being found and turning those potential customers into real customers,” said Doug Schatz of Socius Marketing. Bug Out’s new website has simple navigation and menus, as well as clear buttons for site visitors to quickly get a free consultation or pay a bill. Bug Out also has a blog, where the company posts articles with tips and info to help customers navigate the world of pests. The site also has a full page of testimonials from real customers so site visitors can hear about the quality of Bug Out’s service.
