System Health & Hospitals

We work with some of the nation’s largest and most influential hospitals and healthcare organizations to reach a wider patient population.

HEALTHCARE MARKETING AGENCY FOR HOSPITALS

Digital Marketing Services for Hospitals & Health Systems

At Socius Marketing, our digital marketing specialists are able to support internal hospital marketing teams by providing powerful metrics and tools, high-level strategic insights and recommendations, and increased manpower for project rollouts. Our team has experience working with large system health organizations and hospitals to increase the visibility of their services, build brand awareness, and grow new and existing service lines.

Marketing for hospitals can be a challenge, which is why it’s important to leverage digital marketing teams that specialize in this niche healthcare space. Socius helps hospitals reach their target audience in a personalized way, which has a downstream effect on patient engagement, patient volume, and, ultimately, patient satisfaction.

Here are some of the core benefits of working with Socius Marketing, based on the feedback we’ve gotten from our system health clients:

EXTENSION OF YOUR MARKETING TEAM

You may already have a team of marketing experts in-house. Think of our team as an extension of yours, able to provide additional support for content production, improved reporting, specialized strategic direction, and project management.

SCALABLE SOLUTIONS FOR GROWTH

We know that your marketing initiatives and focus can change from month to month and quarter to quarter. When working with system health groups, we understand the need to be nimble, flexible, and collaborative — always.

HEALTHCARE SPECIALIZED WRITERS

When it comes to hospital websites, it’s imperative that your content is expertly written, medically reviewed, and heavily researched. That’s why we have a team of healthcare content specialists dedicated to these projects.

SOLUTIONS & SERVICES

How We Help

CUSTOM WEBSITES

We build custom websites for hospitals and health organizations that are easy to navigate, optimized, and designed to draw new patients. All Socius sites can integrate with your health system’s technology.

SEO

We will establish a local SEO strategy that drives patient volume to your hospital locations,. We can also develop a strategy for competing with top hospitals, like Cleveland Clinic and Mayo Clinic, at a national level.

PAID MEDIA

PPC campaigns and display ads will be used to target patients looking for medical care and resources. We can develop strategies to drive patient volume to certain service lines, specialties, and physicians.

CONTENT

Our in-house content department has a team of writers that specialize in writing content for healthcare clients, with a subset of writers specializing in working alongside hospital marketing teams to develop highly authoritative clinical content.

DIGITAL STRATEGIES

Health systems and hospitals require a high-level of support and unique strategic approach. When these organizations work with Socius, you’ll have a team of senior staff and specialists to support your account and marketing efforts.

SOCIAL MEDIA

Managing a health system’s social media presence goes beyond simply posting content and running ads. Our team helps manage your network of business pages, streamlining your overarching social strategy.

REVIEW CANVASSING

You wouldn’t go to a hospital with overwhelmingly negative reviews, so growing positive patient testimonials is key. Our review systems make it easy to collect positive reviews while following all necessary HIPAA guidelines.